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Digital Marketing Associate
September 9th, 2024 - December 20rd, 2024
Full-Time
Contract
Hybrid
Primary Purpose
The Digital Marketing Associate plays a crucial role in implementing and optimizing digital marketing strategies to drive brand awareness, increase online visibility, and generate leads. The Digital Marketing Associate will utilize various channels such as social media, email marketing, and SEO to achieve these goals. The main objective of the Digital Marketing Associate is to generate leads or conversions that contribute to the overall growth of the business.
Timeline: September 9th – December 20th 2024
Wage: $630 per week
Key Responsibilities
- Develop detailed plans for digital marketing campaigns, ensuring alignment with the target audience and overall marketing objectives.
- Execute digital marketing campaigns across various digital channels while managing their reach and engagement.
- Monitor and analyze website traffic and performance metrics using analytics tools to identify areas for improvement and provide actionable insights.
- Research and analyze marketing strategies and implementations specific to the clients’ industry.
- Conduct keyword research and optimize website content to improve organic search rankings and increase visibility on search engine results pages.
- Collaborate with small to medium-sized businesses to understand their unique web development needs and objectives, providing guidance and customized solutions to help them achieve their online goals effectively and efficiently.
- Take direction from the Project Manager to ensure projects are completed on time, within scope, and meet quality standards.
- Implement the clients’ branding vision in collaboration with web development team members.
- Collaborate with the marketing team to create engaging content for digital platforms, ensuring alignment with brand guidelines and target audience.
- Stay updated with the latest industry trends, best practices, and emerging technologies in digital marketing to incorporate innovative strategies and maintain a competitive edge.
- Complete self-directed online courses.
- Participate in soft skills workshops.
- Other duties as required
Please Note: All employees of Civiconnect are expected to follow Company Health and Safety policies, procedures, and work practices at all times, including participating in related training.
Working Environment / Physical Demands
- Hybrid work environment. There will be days that the Digital Marketing Associate will be required to attend our Beamsville office.
- Mandatory attendance is required for technical and soft skills workshops.
Programs / Software Used
Semrush, social media business tools, Canva, and Photoshop.
Qualifications
Skill, Knowledge, and Abilities:
- Willingness to learn.
- Must respect the learning environment.
- Strong problem-solving and analytical skills.
- Ability to work collaboratively in a team environment.
- Excellent written and verbal communication skills.
Please Note: The YSS is an integrated learning environment, and no prior experience is required, however, knowledge of the following is beneficial
- Proficiency in Microsoft Office Suite and basic graphic design tools.
- Familiarity with analytics tools to measure and interpret campaign performance.
- Knowledge of digital marketing concepts and strategies, including SEO, SEM, email marketing, social media, and content marketing.
Eligibility Requirements
Civiconnect receives government funding based on certain eligibility requirements. Please only apply if you meet the following criteria:
- Must be between 18-29 years of age
- Must be enrolled in part-time or full-time studies at a Canadian post-secondary institution with a co-op or internship.
- Must be a Canadian Citizen or Permanent Resident
- Must be able to work full-time for 14 weeks.
Must be a member of at least ONE of the following demographics:
- Racial minority
- First Year Student
- Indigenous
- Francophone
- A woman enrolled in a STEM program
- Disabled** ** Includes: vision impairment; deaf/hard of hearing; mental health/cognitive condition ie. depression, anxiety, ADHD, bipolar; intellectual/learning disorder; autism spectrum; physical disability).
You will need to provide certain administrative documents if offered employment including:
- Proof of ID (copy of Birth Certificate, Passport, Permanent Resident card).
- Proof of Enrolment letter from Registrar’s office.
- TD1 & TD1ON completed.
- Direct deposit slip from financial institution.